Privacy policy
Privacy Policy
Table of Contents
1. Access Data and Hosting
Hosting
2. Data Processing for Contract Execution and Contact Establishment
2.1 Data Processing for Contract Execution
2.2 Customer Account
Contact Establishment
3. Data Processing for Shipping Purposes
Data transfer to shipping service providers for the purpose of shipping notification
4. Data processing for payment processing
4.1 Data processing for transaction processing
4.2 Data processing for the purpose of fraud prevention and optimisation of our payment processes
4.3 Identity and credit checks when selecting purchase on account via PayPal and Ratepay
5. Advertising by e-mail
5.1 E-mail newsletter with registration, newsletter tracking with separate consent
5.2 Newsletter dispatch
5.3 Dispatch of review requests by e-mail
6. Cookies and other technologies
6.1 General information
6.2 Consent Manager Platform (CMP)
6.3 Information on third-country transfers (data transfer to third countries)
7. Use of cookies and other technologies
7.1 Use of Google services
7.2 Use of Microsoft services
7.3 Use of Facebook services
7.4 Other providers of web analysis and online marketing services
8. Integration of the Trusted Shops Trustbadge/other widgets
Data processing when integrating the Trustbadge/other widgets
Data processing after completion of an order
9. Social media
Social buttons from Facebook (by Meta), Instagram (by Meta), WhatsApp
Our online presence on Facebook (by Meta), Instagram (by Meta), YouTube, Pinterest, LinkedIn
10. Contact options and your rights
10.1 Your rights
10.2 Contact options
The person responsible for data processing is: Bülent Emekci Gerauer Strasse 34 64546 Mörfelden-Walldorf Email: b.emekci@emag-germany.de
Thank you for your interest in our website. Protecting your privacy is very important to us. Below, we provide detailed information about how we handle your data.
1. Access data and hosting
You can visit our website without providing any personal information. Each time a web page is accessed, the web server automatically stores a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of access, the amount of data transferred and the requesting provider (access data) and documents the access. This access data is evaluated solely for the purpose of ensuring the smooth operation of the site and improving our offering. This serves to safeguard our legitimate interests in the correct presentation of our offering in accordance with Art. 6 (1) (f) GDPR, which prevail in the context of a balancing of interests.
All access data is deleted at the latest one week after the end of your visit to the site.
All access data is only processed for as long as is necessary to achieve the above-mentioned processing purposes.
Hosting
The services for hosting and displaying the website are partly provided by our service providers within the scope of processing on our behalf. Unless otherwise stated in this privacy policy, all access data and all data collected in the forms provided on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact details provided in this privacy policy.
Our service providers are based and/or use servers in the following countries, for which the European Commission and the Swiss Federal Council have determined an adequate level of data protection by resolution: Canada
Our service providers are based and/or use servers in the following countries, for which the European Commission and the Swiss Federal Council have determined an adequate level of data protection by resolution: Canada, New Zealand, Japan, United Kingdom, USA. The adequacy decision for the USA serves as the basis for third-country transfers, provided that the respective service provider is certified. Until certification by our service providers, data transfers continue to be based on the following: Standard data protection clauses of the European Commission. Our service providers are based in and/or use servers in the following countries: Australia, India, Singapore. No adequacy decision has been made by the European Commission and the Swiss Federal Council for these countries. Our cooperation with them is based on these guarantees: Standard data protection clauses of the European Commission.
2. Data processing for contract execution and establishing contact
2.1 Data processing for contract execution
For the purpose of contract execution (including enquiries about and handling of any existing warranty and service disruption claims as well as any statutory update obligations) in accordance with Art. 6 (1) (b) GDPR, we collect personal data if you voluntarily provide it to us in the context of your order. Mandatory fields are marked as such, as we require this data for contract processing and cannot ship the order without it. The data that is collected can be seen in the respective input forms. Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of order, payment and shipping processing, can be found in the following sections of this privacy policy. After complete fulfilment of the contract, your data will be restricted for further processing and deleted after expiry of the tax and commercial law retention periods in accordance with Art. 6 para. 1 sentence 1 lit. c GDPR, unless you have expressly consented to further use of your data in accordance with Art. 6 (1) (a) GDPR or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this statement.
Merchandise management system
We use merchandise management systems from external service providers for order and contract processing. Our service providers work for us within the scope of order processing. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact details provided in this privacy policy.
2.2 Customer account
If you have given your consent in accordance with Art. 6 (1) (a) GDPR by deciding to open a customer account, we will use your data for the purpose of opening a customer account and storing your data for future orders on our website. You can delete your customer account at any time by sending a message to the contact details provided in this privacy policy or by using the function provided for this purpose in your customer account. After deleting your customer account, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this statement.
Contact
In the context of customer communication, we collect personal data for the purpose of processing your enquiries in accordance with Art. 6 (1) (b) GDPR if you voluntarily provide us with this data when contacting us (e.g. via contact form, live chat tool or email). Mandatory fields are marked as such, as we require this data to process your enquiry. The data that is collected can be seen in the respective input forms. Once your enquiry has been processed in full, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this statement.
3. Data processing for the purpose of shipping
In order to fulfil the contract in accordance with Art. 6 (1) (b) GDPR, we pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact details provided in this privacy policy.
Data transfer to shipping service providers for the purpose of shipping notification
If you have given us your express consent to do so during or after your order, we will pass on your email address and telephone number to the selected shipping service provider in accordance with Art. 6 (1) (a) GDPR so that they can contact you before delivery for the purpose of delivery notification or coordination. Consent can be revoked at any time by sending a message to the contact option described in this privacy policy. After revocation, we will delete your data provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this statement. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact details provided in this privacy policy.
4. Data processing for payment processing
We work with the following partners to process payments in our online shop: technical service providers, credit institutions, payment service providers.
4.1 Data processing for transaction processing
Depending on the selected payment method, we pass on the data necessary for processing the payment transaction to our technical service providers or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary for processing the payment. This serves the purpose of fulfilling the contract in accordance with Art. 6 (1) (b) GDPR. In some cases, the payment service providers collect the data required for processing the payment themselves, e.g. on their own website or via a technical integration in the ordering process. In this respect, the data protection declaration of the respective payment service provider applies. Depending on the selected payment method, data may be transferred to third countries outside the EU/EEA for which the European Commission has determined an adequate level of data protection by decision. If data is transferred to third countries outside the EU/EEA for which the European Commission has not issued a decision on an adequate level of data protection, the cooperation is based on standard data protection clauses of the European Commission. If you have any questions about our payment processing partners or the basis of our cooperation with them, please contact us using the contact details provided in this privacy policy.
4.2 Data processing for the purpose of fraud prevention and optimisation of our payment processes
Where necessary, we provide the aforementioned service providers with additional data which they use together with the data necessary for processing the payment for the purpose of fraud prevention and optimisation of our payment processes (e.g. invoicing, processing disputed payments, accounting support). In accordance with Art. 6 (1) (f) GDPR, this serves to protect our legitimate interests, which prevail in the context of a balancing of interests, in protecting ourselves against fraud and in efficient payment management.
4.3 Identity and credit checks when selecting purchase on account via PayPal and Ratepay
If you choose the payment method purchase on account (offered via Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin (hereinafter Ratepay) and PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg (hereinafter referred to as PayPal)), we ask for your consent in accordance with Art. 6 (1) (a) GDPR to transfer the data necessary for processing the payment and performing an identity and credit check to Ratepay. In Germany, the credit agencies listed in Ratepay's privacy policy may be used for identity and credit checks. Ratepay uses the information obtained about the statistical probability of payment default to make a balanced decision about the establishment, execution or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the contact option specified in this privacy policy. This may mean that we can no longer offer you certain payment options. Additional information on data protection at PayPal can be found here.
5. Advertising by e-mail
5.1 Email newsletter with registration, newsletter tracking with separate consent
If you subscribe to our newsletter, we will use the data required for this purpose or separately provided by you to send you our email newsletter on a regular basis based on your consent in accordance with Art. 6 (1) (a) GDPR.
You can unsubscribe from the newsletter at any time, either by sending a message to the contact option described below or by using the link provided for this purpose in the newsletter.
After unsubscribing, we will delete your email address from the recipient list, unless you have expressly consented to further use of your data in accordance with Art. 6 (1) (a) GDPR or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this statement.
If you have also given us your consent in accordance with Art. 6 (1) (a) GDPR to analyse our newsletters, we will also analyse your interaction with our newsletter by measuring, storing and evaluating opening rates and click rates for the purpose of designing future newsletter campaigns (‘newsletter tracking’). For this evaluation, the emails sent contain single-pixel technologies (e.g. web beacons, tracking pixels) that are stored on our website. For the evaluations, we link the following ‘newsletter data’ in particular the page from which the page was requested (so-called referrer URL), the date and time of the request, the description of the type of web browser used, the IP address of the requesting computer, the email address, the date and time of registration and confirmation, and the single-pixel technologies with your email address or your IP address and, if applicable, an individual ID. Links contained in the newsletter may also contain this ID. You can unsubscribe from newsletter tracking at any time by sending a message to the contact option described or via a link provided for this purpose in the newsletter. The information is stored for as long as you are subscribed to the newsletter.
5.2 Newsletter dispatch
The newsletter and the newsletter tracking described above may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact details provided in this privacy policy.
Our service providers are based and/or use servers in the following countries, for which the European Commission and the Swiss Federal Council have determined an adequate level of data protection by resolution: USA, United Kingdom. The adequacy decision for the USA serves as the basis for third-country transfers, provided that the respective service provider is certified. Certification is available. Our service providers are based and/or use servers in these countries: Australia, Singapore. There is no adequacy decision by the European Commission and the Swiss Federal Council for these countries. Our cooperation with them is based on these guarantees: Standard data protection clauses of the European Commission.
5.3 Sending review requests by email
If you have given us your express consent to do so during or after your order in accordance with Art. 6 (1) (a) GDPR, we will use your email address to request that you submit a review of your order via the review system we use. This consent can be revoked at any time by sending a message to the contact option described in this privacy policy or via a link provided for this purpose in the review request. Once you have revoked your consent, we will delete your email address from the recipient list, unless you have expressly consented to further use of your data in accordance with Art. 6 (1) (a) GDPR or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this statement.
The review requests may also be sent by our service provider Trusted Shops SE, Subbelrather Str. 15C, 50823 Cologne (‘Trusted Shops’). When sending review requests, we receive information about the respective status from Trusted Shops (e.g. whether the review request was sent and whether it was received). This is done in accordance with Art. 6 (1) (f) GDPR to fulfil our legitimate interest in receiving information about the review invitations in order to make any necessary optimisations based on this information and to fulfil Trusted Shops' legitimate interest in being able to offer this service. We are jointly responsible with Trusted Shops for sending review requests and for collecting and displaying review and status information. Within the framework of the joint responsibility between us and Trusted Shops, please contact Trusted Shops with any data protection questions and to assert your rights. You can find their contact details here. Further information on data protection can be found at the following link here. Regardless of this, you can always contact us using the contact details provided in this privacy policy. If necessary, your enquiry will then be forwarded to the other responsible party for a response.
6. Cookies and other technologies
6.1 General information
In order to make visiting our website attractive and to enable the use of certain functions, we use technologies including so-called cookies on various pages. Cookies are small text files that are automatically stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us to recognise your browser the next time you visit (persistent cookies). You can find the duration of storage in the overview in your web browser's cookie settings. Protection of privacy on devices When you use our online services, we use technologies that are absolutely necessary to provide the expressly requested telemedia service. The storage of information on your device or access to information already stored on your device does not require your consent in this respect.
For functions that are not absolutely necessary, the storage of information on your device or access to information already stored on your device requires your consent. We would like to point out that if you do not give your consent, parts of the website may not be fully usable. Any consent you have given will remain in effect until you adjust or reset the respective settings on your device.
Any subsequent data processing by cookies and other technologies We use technologies that are absolutely necessary for the use of certain functions of our website. These technologies collect and process your IP address, time of visit, device and browser information, and information about your use of our website. This serves the overriding legitimate interests in optimising the presentation of our website in accordance with Art. 6(1)(f) GDPR.
We also use technologies to fulfil the legal obligations to which we are subject (e.g. to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this privacy policy.
Cookie settings You can find the cookie settings for your browser at the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™
If you have consented to the use of the technologies in accordance with Art. 6 (1) (a) GDPR, you can revoke your consent at any time by sending a message to the contact option described in the privacy policy.
Alternatively, you can click on the privacy button. If you do not accept cookies, the functionality of our website may be limited. 6.2 Consent Manager Platform (CMP)
On our website, we use a consent management service (‘Consent Manager Platform (CMP)’) to inform you about the cookies and other technologies we use on our website and to obtain, manage and document your consent, if necessary, to the processing of your personal data by these technologies. This is necessary in accordance with Art. 6(1)(c) GDPR in order to fulfil our legal obligation under Art. 7(1) GDPR to be able to prove your consent to the processing of your personal data, to which we are subject. The Consent Manager Platform (CMP) used is a service provided by Pandectes, Pudisoo küla, Männimäe 1, 74626, Kuusalu vald, Estonia, which processes your data on our behalf. After you have submitted your cookie declaration on our website, the web server stores the following data: IP address, device information, browser information, language setting, website visited or its URL, date and time of your declaration of consent, and information about your consent behaviour. In addition, the following technologies are used, which contain information about your consent behaviour: Cookies
The data is stored exclusively on the end device; no personal data is transferred to the provider of the Consent Manager Platform (CMP).
Your data will be deleted after one year, unless you have expressly consented to further use of your data in accordance with Art. 6 (1) (a) GDPR or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this statement.
6.3 Information on third country transfers (data transfers to third countries)
We use technologies from service providers on our website whose headquarters and/or server locations may be in third countries outside the EU or the EEA. If there is no adequacy decision by the EU Commission for this country, an adequate level of data protection must be ensured by means of other suitable safeguards. Suitable safeguards in the form of contractually agreed standard contractual clauses of the EU Commission or binding internal data protection regulations (Binding Corporate Rules) are possible in principle, but require prior review by the contracting parties to ensure that an adequate level of protection can be guaranteed. According to the case law of the ECJ, it may be necessary to take additional protective measures in this regard. We have agreed the standard data protection clauses issued by the EU Commission with the technology providers we use who process personal data in a third country. Where possible, we also agree additional safeguards to ensure that adequate data protection is guaranteed in third countries without an adequacy decision. Notwithstanding this, it may happen that, despite all contractual and technical measures, the level of data protection in the third country does not correspond to that of the EU. In such cases, we ask for your consent, if necessary, within the framework of cookie consent, in accordance with Art. 49 (1) (a) GDPR, to transfer your personal data to a third country. In particular, there is a risk that local authorities in the third country may not have sufficiently restricted access rights to your personal data from a European data protection perspective, that we as the data exporter or you as the data subject may not be aware of this, and/or that you may not have sufficient legal remedies available to prevent this and/or take action against such access. In particular, the following countries are currently among the third countries without an adequacy decision by the EU Commission (examples): China Russia Taiwan You can find out to which third countries we transfer data in the data protection information for the respective tool used and/or the consent management service/Consent Manager Platform (CMP) used by us.
7. Use of cookies and other technologies
We use the following cookies and other third-party technologies on our website. Unless otherwise specified for the individual technologies, this is done on the basis of your consent in accordance with Art. 6 (1) (a) GDPR. Once the purpose has ceased to apply and we have stopped using the respective technology, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. Further information on your revocation options can be found in the section ‘Cookies and other technologies’. Further information, including the basis of our cooperation with the individual providers, can be found under the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please contact us using the contact details provided in this privacy policy.
7.1 Use of Google services
We use the following technologies from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (‘Google’). The information automatically collected by Google technologies about your use of our website is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA, and stored there. Unless otherwise specified for the individual technologies, data processing is carried out on the basis of an agreement concluded for the respective technology between jointly responsible parties in accordance with Art. 26 GDPR. Further information about data processing by Google can be found in Google's privacy policy. Our service providers are based and/or use servers in countries outside Switzerland, the EU and the EEA for which the European Commission and the Swiss Federal Council have determined an adequate level of data protection by resolution. Our service providers are based and/or use servers in countries outside Switzerland, the EU and the EEA. No adequacy decision has been made by the European Commission and the Swiss Federal Council for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission.
Google Analytics
For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. If you visit our website from the EU, your IP address is stored on a server located in the EU to derive location data and is then immediately deleted before the traffic is forwarded to other Google servers for processing. Data processing is based on an agreement on order processing by Google.
For the purpose of optimising the marketing of our website, we have activated the data sharing settings for ‘Google products and services’. This allows Google to access the data collected and processed by Google Analytics and then use it to improve Google services. Data sharing with Google within the scope of these data sharing settings is based on an additional agreement between the responsible parties. We have no influence on the subsequent data processing by Google. We use the user ID function to optimise the marketing of our website. This function allows us to assign a unique, permanent ID to your interaction data from one or more sessions on our websites, enabling us to analyse your user behaviour across devices and sessions.
For web analysis, the extension function of Google Analytics Google Signals enables so-called ‘cross-device tracking’. If your internet-enabled devices are linked to your Google account and you have activated the ‘personalised advertising’ setting in your Google account, Google can create reports on your usage behaviour (in particular, the number of users across devices), even if you change your device. We do not process any personal data in this regard; we only receive statistics generated on the basis of Google Signals.
For web analysis and advertising purposes, the extension function of Google Analytics, the so-called DoubleClick cookie, enables your browser to be recognised when you visit other websites. Google will use this information to compile reports on website activity and to provide other services related to website usage.
Google AdSense
Our website markets space for third-party advertisements via Google AdSense. These advertisements are displayed to you at various locations on this website. The DoubleClick cookie enables the display of interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information, and information about your use of our website) and automatically assigning a pseudonymous user ID, which is used to determine interests based on visits to this and other websites.
Google Ads
For advertising purposes in Google search results and on third-party websites, the so-called Google remarketing cookie is set when you visit our website. This automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information, and information about your use of our website) and using a pseudonymous cookie ID and based on the pages you have visited. Any further data processing only takes place if you have activated the ‘personalised advertising’ setting in your Google account. In this case, if you are logged into Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing.
For website analysis and event tracking, we use Google Ads Conversion Tracking to measure your subsequent usage behaviour if you have reached our website via a Google Ads advertisement. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) may be collected, from which usage profiles are created using pseudonyms.
Google Tag Manager
Google Tag Manager allows us to manage various codes and services on our website. When implementing the individual tags, Google may also process personal data (e.g. IP address, online identifiers (including cookies)). Data processing is based on an agreement with Google on order processing. The use of Google Tag Manager allows the integration of various services/technologies. If you do not want individual tracking services to be used and have therefore deactivated them, the deactivation will remain in place for all affected tracking tags that are integrated via Google Tag Manager.
YouTube Video Plugin
To integrate third-party content, the YouTube Video Plugin collects data (IP address, time of visit, device and browser information) in the extended data protection mode we use, transmits it to Google and then processes it by Google only when you play a video.
7.2 Use of Microsoft services
We use the following technologies from Microsoft Ireland Operations Ltd., One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland (‘Microsoft’). Data processing is based on an agreement between joint controllers in accordance with Art. 26 GDPR. The information automatically collected by Microsoft technologies about your use of our website is usually transferred to a server of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA, and stored there. Further information about data processing by Microsoft can be found in Microsoft's privacy policy. Our service providers are based and/or use servers in countries outside Switzerland, the EU and the EEA for which the European Commission and the Swiss Federal Council have determined an adequate level of data protection by resolution. Our service providers are based and/or use servers in countries outside Switzerland, the EU and the EEA. No adequacy decision has been made by the European Commission and the Swiss Federal Council for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission.
Microsoft Advertising
For advertising purposes in Bing, Yahoo and MSN search results and on third-party websites, the Microsoft Advertising remarketing cookie is set when you visit our website. This enables interest-based advertising by automatically collecting and processing data (IP address, time of visit, device and browser information, and information about your use of our website) and using a pseudonymous cookie ID and based on the pages you have visited.
For website analysis and event tracking, we use Microsoft Advertising Universal Event Tracking (UET) to measure your subsequent usage behaviour if you have accessed our website via an advertisement from Microsoft Advertising. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) may be collected, from which usage profiles are created using pseudonyms. If your internet-enabled devices are linked to your Microsoft account and you have not disabled the ‘interest-based advertising’ setting in your Microsoft account, Microsoft can create reports on usage behaviour (in particular, cross-device user numbers), even if you change your device, known as ‘cross-device tracking’. We do not process personal data in this regard; we only receive statistics created on the basis of Microsoft UET. 7.3 Use of Facebook services
Use of Facebook Pixel
We use Facebook Pixel as part of the technologies described below from Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Ireland (‘Facebook (by Meta)’ or ‘Meta Platforms Ireland’). Facebook Pixel automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter), from which usage profiles are created using pseudonyms.
As part of what is known as extended data matching, information that can be used to identify individuals (e.g. names, email addresses and telephone numbers) is also collected and stored in hashed form for matching purposes.
To this end, when you visit our website, Facebook Pixel automatically sets a cookie that uses a pseudonymous cookie ID to automatically recognise your browser when you visit other websites.
Facebook (by Meta) will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website usage, in particular personalised and group-based advertising. The information automatically collected by Facebook (by Meta) technologies about your use of our website is usually transferred to a server of Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025, USA, and stored there. Further information about data processing by Facebook can be found in the privacy policy of Facebook (by Meta). Our service providers are based and/or use servers in the following countries, for which the European Commission and the Swiss Federal Council have determined an adequate level of data protection by resolution: USA, Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina. The adequacy decision for the USA serves as the basis for third-country transfers, provided that the respective service provider is certified. Certification is available. Our service providers are based and/or use servers in the following countries: Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico. No adequacy decision has been made by the European Commission and the Swiss Federal Council for these countries.
Our cooperation with them is based on these guarantees: Standard data protection clauses of the European Commission.
Facebook Analytics
As part of Facebook Business Tools, statistics on visitor activity on our website are compiled from the data collected by Facebook Pixel about your use of our website. Data processing is based on an agreement on order processing by Facebook (by Meta). Their analysis serves to optimise the presentation and marketing of our website.
Facebook Ads (Ads Manager)
We use Facebook Ads to advertise this website on Facebook (by Meta) and other platforms. We determine the parameters of each advertising campaign. Facebook (by Meta) is responsible for the exact implementation, in particular the decision on the placement of ads for individual users. Unless otherwise specified for the individual technologies, data processing is based on an agreement between joint controllers in accordance with Art. 26 GDPR. Joint responsibility is limited to the collection of data and its transfer to Meta Platforms Ireland. The subsequent data processing by Meta Platforms Ireland is not covered by this.
Based on the statistics generated by Facebook Pixel about visitor activity on our website, we use Facebook Custom Audience to run group-based advertising on Facebook (by Meta) by determining the characteristics of the respective target group.
As part of the extended data matching process (see above) used to determine the respective target group, Facebook (by Meta) acts as our data processor.
Based on the pseudonymous cookie ID set by Facebook Pixel and the data collected about your usage behaviour on our website, we use Facebook Pixel Remarketing to deliver personalised advertising.
We use Facebook Pixel Conversions to measure your subsequent usage behaviour for web analysis and event tracking if you have accessed our website via an advertisement from Facebook Ads. Data processing is based on an agreement on order processing by Facebook (by Meta).
7.4 Other providers of web analysis and online marketing services
Use of Vimeo video plugin to integrate third-party content
To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the video plugin from Vimeo Inc., 330 West 34th Street, 5th Floor, New York 10011, USA (‘Vimeo’), transmitted to Vimeo and then processed by Vimeo. Data processing is based on an agreement between joint controllers in accordance with Art. 26 GDPR. Google Analytics is automatically integrated into the Vimeo video plugin. For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. Google Analytics is a service provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (‘Google’). The information automatically collected by Google about your use of our website is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA, and stored there.
If you visit our website from the EU, your IP address will be stored on a server located in the EU to derive location data and then immediately deleted before the traffic is forwarded to other Google servers for processing. We have no influence on or access to the data processing carried out by Vimeo, including the settings and results of Google Analytics. Our service providers are based and/or use servers in countries outside Switzerland, the EU and the EEA for which the European Commission and the Swiss Federal Council have determined an adequate level of data protection by resolution. Our service providers are based and/or use servers in countries outside Switzerland, the EU and the EEA. No adequacy decision has been made by the European Commission and the Swiss Federal Council for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission.
8. Integration of the Trusted Shops Trustbadge/other widgets
If you have given your consent in accordance with Art. 6 (1) (a) GDPR, Trusted Shops widgets are integrated into this website to display Trusted Shops services (e.g. quality seals, collected reviews) and to offer Trusted Shops products to buyers after they have placed an order.
The Trustbadge and the services advertised with it are offered by Trusted Shops SE, Subbelrather Str. 15C, 50823 Cologne (‘Trusted Shops’), with whom we are jointly responsible for data protection in accordance with Art. 26 GDPR. In this privacy policy, we will inform you about the essential contents of the contract in accordance with Art. 26 (2) GDPR.
Within the framework of the joint responsibility between us and Trusted Shops SE, please contact Trusted Shops using the contact details provided in the privacy policy if you have any questions about data protection or wish to assert your rights. Regardless of this, you can always contact the controller of your choice. Your request will then be forwarded to the other controller for a response, if necessary.
Data processing when integrating the Trustbadge/other widgets
The Trustbadge is provided by a US CDN (content delivery network) provider. An adequate level of data protection is ensured by an adequacy decision of the EU Commission, which is available for the USA here. Service providers from the US are generally certified under the EU-US Data Privacy Framework (DPF).
Further information is available here. If service providers used are not certified under the DPF, standard contractual clauses have been agreed as a suitable guarantee.
When the Trustbadge is called up, the web server automatically stores a so-called server log file, which also contains your IP address, date and time of access, amount of data transferred and the requesting provider (access data) and documents the access. The IP address is anonymised immediately after collection so that the stored data cannot be assigned to your person. The anonymised data is used in particular for statistical purposes and for error analysis.
Data processing after completion of the order
If you have given your consent, the Trustbadge will access the order information stored on your end device (order total, order number, product purchased, if applicable) and your email address after the order has been completed, and your email address will be hashed using a cryptological one-way function. The hash value is then transmitted to Trusted Shops together with the order information in accordance with Art. 6 (1) (a) GDPR. This is used to check whether you are already registered for Trusted Shops services. If this is the case, further processing will be carried out in accordance with the contractual agreement between you and Trusted Shops.
If you have not yet registered for the services or do not give your consent to automatic recognition via the Trustbadge, you will then have the option of registering manually to use the services or concluding the security agreement within the framework of your existing user agreement, if applicable.
For this purpose, after you have completed your order, the Trustbadge accesses the following information stored on the terminal device you are using: order amount, order number and email address. This is necessary so that we can offer you buyer protection. The data will only be transferred to Trusted Shops if you actively decide to take out buyer protection by clicking on the corresponding button in the Trustcard. If you decide to use the services, further processing is based on the contractual agreement with Trusted Shops in accordance with Art. 6 (1) lit. b GDPR in order to complete your registration for buyer protection and secure your order, as well as to be able to send you evaluation invitations by email afterwards, if applicable.
Trusted Shops uses service providers in the areas of hosting, monitoring and logging. The legal basis for this is Art. 6 (1) lit. f GDPR for the purpose of ensuring trouble-free operation. Processing may take place in third countries (USA, Great Britain and Israel). An adequate level of data protection is ensured in each case by an adequacy decision of the EU Commission, which is available here for the USA, here for the United Kingdom and here for Israel. Service providers from the USA are generally certified under the EU-U.S. Data Privacy Framework (DPF). Further information is available here. If service providers used are not certified under the DPF, standard contractual clauses have been agreed as an appropriate safeguard.
9. Social media
Social buttons from Facebook (by Meta), Instagram (by Meta), WhatsApp
Our website uses social buttons from social networks. These are only integrated into the page as HTML links, so that no connection to the servers of the respective provider is established when our website is accessed. If you click on one of the buttons, the website of the respective social network opens in a new window of your browser. There you can, for example, click on the Like or Share button.
Our online presence on Facebook (by Meta), Instagram (by Meta), YouTube, Pinterest, LinkedIn
If you have given your consent to the respective social media operator in accordance with Art. 6 (1) (a) GDPR, your data will be automatically collected and stored for market research and advertising purposes when you visit our online presences on the above-mentioned social media, from which usage profiles are created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that are likely to be of interest to you. Cookies are generally used for this purpose. For detailed information on the processing and use of data by the respective social media operator, as well as contact details and your rights and settings options for protecting your privacy, please refer to the providers' privacy policies linked below. If you still need help in this regard, please contact us.
Facebook (by Meta) is a service provided by Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Ireland (‘Meta Platforms Ireland’). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Facebook (by Meta) is usually transferred to a server of Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025, USA, and stored there. Data processing in connection with visits to a Facebook (by Meta) fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here. Our service providers are based and/or use servers in the following countries, for which the European Commission and the Swiss Federal Council have determined an adequate level of data protection by resolution: USA, Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina. The adequacy decision for the USA serves as the basis for third-country transfers, provided that the respective service provider is certified. Certification is available. Our service providers are based and/or use servers in the following countries: Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico. No adequacy decision has been made by the European Commission and the Swiss Federal Council for these countries. Our cooperation with them is based on these guarantees: Standard Data Protection Clauses of the European Commission.
Instagram (by Meta) is a service provided by Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Ireland (‘Meta Platforms Ireland’). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Instagram is usually transferred to a server of Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA, Menlo Park, California 94025, USA, and stored there. Data processing in connection with visits to an Instagram (by Meta) fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. Further information (information on insights data) can be found here. Our service providers are based and/or use servers in the following countries, for which the European Commission and the Swiss Federal Council have determined an adequate level of data protection by resolution: USA, Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina. The adequacy decision for the USA serves as the basis for third-country transfers, provided that the respective service provider is certified. Certification has been granted. Our service providers are based in and/or use servers in the following countries: Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico.No adequacy decision has been made by the European Commission or the Swiss Federal Council for these countries. Our cooperation with them is based on the following guarantees: Standard data protection clauses of the European Commission.
YouTube is a service provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (‘Google’). The information automatically collected by Google about your use of our online presence on YouTube is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA, and stored there. Our service providers are based and/or use servers in countries outside Switzerland, the EU and the EEA for which the European Commission and the Swiss Federal Council have determined an adequate level of data protection by resolution. Our service providers are based and/or use servers in countries outside Switzerland, the EU and the EEA. No adequacy decision has been made by the European Commission and the Swiss Federal Council for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission.
Pinterest is a service provided by Pinterest Europe Ltd., Waterloo Exchange, 3rd Floor, Waterloo Road, Dublin 4, Ireland (‘Pinterest’).The information automatically collected by Pinterest about your use of our online presence on Pinterest is usually transferred to a server of Pinterest, Inc., 505 Brannan St., San Francisco, CA 94107, USA, and stored there. Our service providers are based and/or use servers in countries outside Switzerland, the EU and the EEA for which the European Commission and the Swiss Federal Council have determined an adequate level of data protection by resolution. Our service providers are based and/or use servers in countries outside Switzerland, the EU and the EEA. No adequacy decision has been made by the European Commission and the Swiss Federal Council for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission. LinkedIn is a service provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (‘LinkedIn’). The information automatically collected by LinkedIn about your use of our online presence on LinkedIn is usually transferred to a server of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA, and stored there. Our service providers are based in and/or use servers in the following countries, for which the European Commission and the Swiss Federal Council have determined an adequate level of data protection by resolution: USA. The adequacy decision for the USA serves as the basis for third-country transfers, provided that the respective service provider is certified. Certification has been obtained.
10. Contact options and your rights
10.1 Your Rights
As a data subject, you have the following rights: pursuant to Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein; pursuant to Art. 16 GDPR, the right to request the immediate correction of inaccurate or incomplete personal data stored by us; pursuant to Art. 17 GDPR, the right to request the erasure of your personal data stored by us, unless further processing is necessary to exercise the right to freedom of expression and information; to fulfil a legal obligation; for reasons of public interest; or to assert, exercise or defend legal claims; the right to request the restriction of the processing of your personal data in accordance with Art. 18 GDPR, unless you dispute the accuracy of the data; the processing is unlawful, but you oppose its erasure; we no longer need the data, but you need it to assert, exercise or defend legal claims or you have objected to the processing pursuant to Art. 21 GDPR; the right under Art. 20 GDPR to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request its transfer to another controller; the right under Art. 77 GDPR to lodge a complaint with a supervisory authority.
As a rule, you can contact the supervisory authority at your usual place of residence or workplace or at our company headquarters.
Right to object If we process personal data as explained above in order to protect our legitimate interests, which prevail in the context of a balancing of interests, you can object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you only have the right to object if there are reasons arising from your particular situation. After you have exercised your right to object, we will no longer process your personal data for these purposes, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims. This does not apply if the processing is carried out for direct marketing purposes. In this case, we will no longer process your personal data for this purpose.
10.2 Contact options
If you have any questions about the collection, processing or use of your personal data, or if you wish to request information, correction, restriction or deletion of data, or revoke your consent or object to a specific use of data, please contact us directly using the contact details in our legal notice.
